Last updated: October 19, 2026

1. Who We Are
   This Privacy Policy applies to BlaqAura, the customer-facing apparel brand of B2A APPAREL, INC., a wholly owned subsidiary of BUILT TO ACHIEVE, INC. (“BlaqAura,” “we,” “us,” or “our”). It explains how we collect, use, disclose, and protect information when you visit blaqaura.com, place an order, contact us, or otherwise interact with our store.

2. Information We Collect
   We may collect:
   • Contact and account information, such as your name, email address, telephone number, billing or delivery address, and account details.
   • Order and transaction information, such as products purchased, order status, returns, refunds, and payment status.
   • Communications, including customer-service messages, form submissions, reviews, and preferences.
   • Device and usage information, such as IP address, browser type, device identifiers, pages viewed, referring pages, and interactions with the site.
   • Cookie and similar-technology information used to operate the site, remember preferences, analyze performance, prevent fraud, and support marketing where permitted.

Payment credentials are handled by payment providers available through Wix checkout. We do not intentionally store complete payment-card numbers.

1. How We Use Information
   We use information to:
   • Operate, secure, and improve the website and store.
   • Process payments, orders, delivery, returns, refunds, and customer requests.
   • Communicate about orders, service notices, support, and policy changes.
   • Detect and prevent fraud, abuse, security incidents, and unlawful activity.
   • Maintain business, tax, accounting, and compliance records.
   • Send marketing communications when permitted. You may unsubscribe through the message or contact us.
   • Comply with law and protect our rights, customers, and business.

2. How We Disclose Information
   We may disclose information to service providers that help with website hosting, ecommerce, payments, fraud prevention, analytics, communications, shipping, and customer support. We may also disclose information when required by law, to protect rights or safety, in connection with a business transaction, or with your direction or consent. Service providers may use information under their own privacy notices and contractual obligations.

3. Cookies and Analytics
   Wix and other enabled technologies may place essential, functional, analytics, or advertising cookies. You may manage nonessential cookies through any cookie controls provided on the site or through your browser settings. Disabling cookies may affect site functionality. Marketing technologies will be used only as configured and permitted by applicable law.

4. Data Retention
   We retain information only as long as reasonably necessary for the purposes described here, including order fulfillment, support, recordkeeping, dispute resolution, fraud prevention, and legal obligations. Retention periods vary by the type of information and applicable requirements.

5. Security
   We use reasonable administrative, technical, and organizational safeguards. No online system is completely secure, and we cannot guarantee absolute security.

6. Your Choices and Rights
   Depending on where you live, you may have rights to request access, correction, deletion, or a copy of certain personal information, or to object to or limit certain processing. You may also opt out of marketing emails. To submit a request, email info@blaqaura.com. We may need to verify your identity before completing a request, and legal exceptions may apply.

7. Children
   The site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child provided information, contact us so we can review and address it.

8. Third-Party Links
   The site may link to services we do not control. Their privacy practices are governed by their own notices.

9. United States Processing
   BlaqAura operates in the United States. Information may be processed and stored in the United States and other locations used by our service providers, subject to applicable law.

10. Changes
    We may update this Privacy Policy by posting a revised version and changing the “Last updated” date. Material changes will be handled as required by law.

11. Contact
    BlaqAura, a brand of B2A APPAREL, INC.
    A wholly owned subsidiary of BUILT TO ACHIEVE, INC.
    Business mailing address: 175 South Third Street, Suite 200, Columbus, OH 43215
    Phone: 614-484-0920
    Email: info@blaqaura.com